domains / families / marketing / research-audience-account-sourcing

research-audience-account-sourcing

separate

Step of the research-audience playbook: finds candidate accounts matching the fit definition, confirms gates, applies exclusions and dedupes. Run research-audience instead; not for direct use.

When to use

• finding candidate accounts
• confirming hard gates
• applying exclusions
• deduping accounts
• searching ad libraries
• using human-supplied lists
• identifying lookalikes
• noting rough universe size

When not to use

• direct use
• spending on people before account gates are passed
• treating search snippets as confirmed facts
• seeding lists with well-known brands

Skill page

Source