domains / families / marketing / ad-lead-quality-analyzer

ad-lead-quality-analyzer

separate

For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

When to use

• "Which ads are bringing in real leads vs. junk?"
• "True CAC per qualified contributor / customer / participant"
• "Why is my lowest-CPA campaign performing worst downstream?"
• "Audit lead quality across creatives / audiences / placements"
• "Should I trust Meta's CPA when scaling?"
• "Find the creatives that look like winners but aren't"

When not to use

• tasks where none of the standard attribution patterns are wired up

Skill page

Source