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positioning-statement

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Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.

When to use

• Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to a…

When not to use

• Internal tools with captive users
• Problem validation phase
• Substitute for customer research
• Creating taglines
• Creating elevator pitches
• Listing features

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