domains / families / marketing / marketing-psychology

marketing-psychology

combined

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

When to use

• This skill is applicable to execute the workflow or actions described in the overview.

When not to use

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

Skill page

Conflict

The copies share the same core library of mental models, but they disagree on the operating procedure. The coreyhaines31 and LeoYeAI copies are reference-style skills that list models and ask the agent to identify and explain them. The sickn33 copy is a procedural skill that mandates a specific scoring system (PLFS), limits the number of models to 5, and requires a specific output format. Because the sickn33 copy contains material steps (scoring, selection rules) that the others lack, and the others lack the procedural constraints of the sickn33 copy, crowning one would hide a real alternative approach to the task.