domains / families / marketing / retention-engagement

retention-engagement

separate

Help users identify the drivers of long-term retention and implement behavioral mechanics that keep customers coming back. This guide focuses on measuring the survival curve of users and optimizing the product environment for high frequency usage.

When to use

• identifying activation milestones
• setting up cohort-based retention tracking
• auditing onboarding friction
• designing habit-forming mechanics
• benchmarking churn and retention rates
• optimizing product environment for high frequency usage

When not to use

• acquisition channel strategy
• referral and word of mouth programs
• general growth modeling

Skill page

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