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research-competitors

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Competitor research: what every main rival is running, launching, charging and saying now, what works for them, and what that means for you. Use when the marketer asks for competitor research or a teardown, "what ads are my competitors running", "how do they price", "find gaps and angles", "what changed this week" (a weekly watch), or "X just launched / shut down / cut prices" (react now). Also builds a sales battlecard, checks a competitor page's tools/pixels, or studies who engages with their LinkedIn posts. Delivers a readable report saved to the brand, so the next run reports what changed. Never copies their words or disparages them. Not for what people say about you or your market — use research-market; not for who your buyers are — use research-audience.

When not to use

• Making the ads (make-static-ads; video ads: the goose-video skill) · budgets and channel bets (plan-campaign) · what people say about our brand and the market (research-market) · our own search visibility (improve-search-visibility) · fini…

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