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keyword-cannibalization-check

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Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up your data. Platform: Google.

When to use

• When taking over accounts with years of accumulated keyword sprawl
• After adding new campaigns to ensure they're not stealing traffic from existing ones
• When CPCs rise without competitive explanation
• Quarterly cleanup as part of account hygiene

When not to use

• External competitor analysis
• Meta Ads optimization
• GA4 analysis
• Search Console analysis

Skill page

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