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device-performance-split

separate

Analyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.

When to use

• When CPA is higher than expected and you haven't checked device splits
• After landing page redesigns to verify mobile experience didn't break
• When mobile traffic share increases but conversions don't follow
• For ecommerce accounts where mobile browsing vs desktop purchasing creates attribution confusion

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