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frequency-cap-recommendations

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Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.

When to use

• When CPMs rise and you suspect audience saturation
• Monthly frequency audits across all Meta campaigns
• When scaling spend and frequency climbs as budgets increase
• After creative refreshes to reset frequency baselines and set new caps

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