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make-static-ads-copy-variants

separate

Step of the make-static-ads playbook: after an image is approved, makes more versions of the same picture with different hooks, headlines or fonts by a quoted re-render with the approved render attached as the brand's own image, so copy can be tested without new visuals. Offered, never default. Run make-static-ads instead; not for direct use.

When to use

• hook test on a winner
• same image, different text
• try another font
• test copy without new visuals
• create variant renders with different hooks
• apply font treatments in brand colours

When not to use

• direct use
• new concepts
• new visuals
• separate concepts

Skill page

Source