domains / families / marketing / make-content

make-content

separate

Writes marketing content: articles, single posts, newsletters, scripts and repurposed cuts, each with an edit note and a claims check. Use when a marketer says "write a blog post / case study", "write a LinkedIn or X post / thread / X article", "carousel copy", "draft this week's newsletter", "turn this webinar into posts" or "repurpose this", "write a TikTok or YouTube script", "refresh this old post", or "write the page from this SEO brief". Words only; nothing is invented or published. Not for a dated posting calendar — use run-organic-social; not ad copy (make-static-ads) or promo emails (email-lifecycle). Press releases, landing and product pages, and sales decks are not covered.

When not to use

• A dated posting calendar, keeping accounts alive, posting: **run-organic-social**, which slots these cuts.
• Ad copy and creative: **make-static-ads** (image ads); video ads: the goose-video skill.
• Rendering images or carousels: make-static-ads; produced video: the goose-video skill. Here: words, scripts, slide copy, shot notes.
• Keyword research, content audits, visibility checks: **improve-search-visibility**, which sends page briefs here.
• Battlecards — research-competitors, which uses the saved rival evidence.
• Which topics get the month's capacity: the marketer, with **plan-campaign**'s brief.
• Promo email broadcasts and flows: **email-lifecycle**. The editorial newsletter issue is here.
• Approving claims: the scoped sign-off runs inline through the claims gate. A full claims audit and signing off the brand voice are not covered yet.

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