domains / marketing / social-media-content-creation / social-content

social-content

Skill card

combined

The three copies overlap on the core social media strategy workflow (context gathering, platform selection, content pillars, and repurposing), but they disagree on the agent's capabilities and contain material steps the others lack. The LeoYeAI/openclaw-marketing-skills copy is the most complete standalone procedure, including a specific check for a product marketing context file and a detailed engagement routine. The LeoYeAI/openclaw-master-skills copy provides significantly more granular platform-specific constraints (best times, character limits, and 'what doesn't work' lists) and assumes direct access to a scheduling platform. The sickn33 copy is a wrapper that delegates to a separate guide and adds a 'critical' risk flag. Because the first copy lacks the scheduling assumption and the second lacks the context file check, crowning one would hide a real alternative procedure.

Repositories

Other copies

Combined skill

---
name: social-content
description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Use for content creation, repurposing, and scheduling tasks."
---

# Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

## Before Creating Content

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered.

Gather this context (ask if not provided):
1. **Goals:** Primary objective, desired action, personal vs. company brand.
2. **Audience:** Target reach, active platforms, engagement preferences, and problems to address.
3. **Brand Voice:** Tone, topics to avoid, and style guidelines.
4. **Resources:** Time available, existing content to repurpose, and video capabilities.

## Platform Strategy

Use the following constraints for each platform:

| Platform | Best For | Frequency | Key Constraints |
|----------|----------|-----------|-----------------|
| LinkedIn | B2B, thought leadership | 3-5x/week | 1,200-1,500 chars; links in comments; hook before 'see more'. |
| Twitter/X | Tech, real-time | 3-10x/day | Under 100 chars for high engagement; strong thread hooks. |
| Instagram | Visual, lifestyle | 1-2 posts + Stories | Reels get 2x reach; 10-slide carousels; hook in first frame. |
| TikTok | Brand awareness | 1-4x/day | Vertical 9:16; under 30s; hook in 1-2s; use trending sounds. |
| Facebook | Communities, local | 1-2x/day | Native video; avoid external links; focus on groups. |

## Content Pillars Framework

Build content around 3-5 pillars. For a SaaS founder, a common split is:
- **Industry Insights (30%):** Trends, data, predictions.
- **Behind-the-Scenes (25%):** Building the company, lessons learned.
- **Educational (25%):** How-tos, frameworks, tips.
- **Personal (15%):** Stories, values, hot takes.
- **Promotional (5%):** Product updates, offers.

## Hook Formulas

- **Curiosity:** "I was wrong about [common belief]."
- **Story:** "Last week, [unexpected thing] happened."
- **Value:** "How to [desirable outcome] (without [common pain]):"
- **Contrarian:** "Unpopular opinion: [bold statement]"

## Repurposing & Scheduling

1. **Create pillar content** (blog, video, podcast).
2. **Extract key insights** (3-5 per piece).
3. **Adapt to each platform** using the format tips above.
4. **Schedule across the week** to spread distribution.
5. **Update and reshare** evergreen content.

## Engagement Strategy

- **Daily Routine (30 min):** Respond to comments, comment on 5-10 target accounts, share with insight, and send 2-3 DMs.
- **Quality Comments:** Add new insight or share a related experience; avoid generic praise.
- **Relationships:** Identify 20-50 key accounts and engage consistently.

## Conflicts

- **LeoYeAI/openclaw-marketing-skills** requires checking for a local context file, while **LeoYeAI/openclaw-master-skills** assumes direct access to a scheduling platform.
- **sickn33/agentic-awesome-skills** treats this as a 'critical' risk task requiring a separate detailed guide, whereas the other two treat it as a standard marketing workflow.