domains / marketing / popup-conversion-optimization / popup-cro

popup-cro

Skill card

combined

The three copies share the same core strategy (purpose, triggers, types, copy, design, frequency), but the sickn33 copy adds material sections the others lack (compliance/SEO, measurement benchmarks, required output format, hard exclusions, and a 'one popup, one job' principle). The LeoYeAI/openclaw-marketing-skills copy adds a product-marketing-context pre-check and a slightly different close-button rationale. Because each copy has unique steps or constraints, crowning one would hide real alternatives.

Repositories

Other copies

Combined skill

# Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered.

Before providing recommendations, understand:

1. **Popup Purpose**
   - Email/newsletter capture
   - Lead magnet delivery
   - Discount/promotion
   - Announcement
   - Exit intent save
   - Feature promotion
   - Feedback/survey
   - If the purpose is unclear, the popup will fail.

2. **Current State**
   - Existing popup performance?
   - What triggers are used?
   - User complaints or feedback?
   - Mobile experience?

3. **Traffic Context**
   - Traffic sources (paid, organic, direct)
   - New vs. returning visitors
   - Page types where shown
   - Funnel stage (awareness, consideration, purchase)

## Core Principles

1. **Timing Is Everything**: Too early = annoying; too late = missed opportunity.
2. **Value Must Be Obvious**: Clear, immediate benefit relevant to page context.
3. **Respect the User**: Easy to dismiss, no traps, remember preferences.
4. **One Popup, One Job**: Multiple CTAs or mixed goals destroy performance.

## Trigger Strategies

- **Time-Based**: Avoid 5s; use 30-60s for general visitors.
- **Scroll-Based**: 25-50% depth for blog/long-form content.
- **Exit Intent**: Cursor movement (desktop) or back button/scroll up (mobile) for e-commerce/lead gen.
- **Click-Triggered**: User-initiated for lead magnets/gated content (highest intent).
- **Page Count/Session**: After X pages for research/comparison behavior.
- **Behavior-Based**: Cart abandonment, pricing page visits, repeat visits for high-intent segments.

## Popup Types

- **Email Capture**: Clear value prop, single field, specific benefit.
- **Lead Magnet**: Show preview, minimal fields, instant delivery.
- **Discount/Promotion**: Clear incentive, deadline, single use.
- **Exit Intent**: Acknowledge leaving, different offer, address objections.
- **Announcement Banner**: Top of page, single message, dismissable, time-limited.
- **Slide-In**: Corner/bottom entry, non-blocking, easy dismiss.

## Design Best Practices

- **Visual Hierarchy**: Headline → Value Prop → CTA → Close.
- **Sizing**: Desktop 400-600px; Mobile full-width bottom/center (not full-screen).
- **Close Button**: Visible X (top right), click outside, ESC key, large tap targets.
- **Mobile**: Avoid full-screen blockers, use bottom slide-ups, large touch targets.

## Copy Formulas

- **Headlines**: Benefit, Question, Command, Social Proof, Curiosity.
- **Subheadlines**: Expand promise, address objections, set expectations.
- **CTA Buttons**: First person, specific, value-focused.
- **Decline Options**: Polite, neutral, non-manipulative ("No thanks", "Maybe later").

## Frequency and Rules

- **Frequency Capping**: Max once per session, 7-30 day cooldown, respect dismissals.
- **Audience Targeting**: New vs. returning, traffic source, page type, exclude converted users.
- **Hard Exclusions**: Do not show on checkout, signup flows, or critical conversion steps.

## Compliance & SEO Safety

- **Accessibility**: Keyboard navigable, focus trapped, screen-reader compatible, sufficient contrast.
- **Privacy**: Clear consent, link to privacy policy, no pre-checked opt-ins.
- **Google Interstitial Guidelines**: Avoid intrusive mobile interstitials; full-screen mobile popups before content are risky.

## Measurement & Benchmarks

- **Metrics**: Impression rate, conversion rate, close rate, time to close.
- **Benchmarks**: Email popup 2-5%, Exit intent 3-10%, Click-triggered 10%+.

## Output Format

Provide a recommendation including:
- **Type**, **Goal**, **Trigger**, **Targeting**, **Frequency**
- **Copy**: Headline, subhead, CTA, decline
- **Design notes** and **Mobile behavior**
- **Test Hypotheses**: What to test, expected outcome, primary metric

## Common Mistakes

- Showing too early
- Multiple CTAs in one popup
- Ignoring mobile experience
- Manipulative decline copy
- Blocking critical conversion paths