domains / marketing / meta-ads-audit / meta-ads-audit

meta-ads-audit

Skill card

combined

The two copies describe different procedures for the same skill name. The nowork-studio copy is a thin wrapper that defers to a canonical WORKFLOW.md file and forbids substituting other skills, while the irinabuht12-oss copy is a self-contained audit procedure with specific thresholds, tracking checks, Advantage+ decision logic, and an output format. Neither copy contains the other's material steps, so crowning one would hide a real alternative.

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Other copies

Combined skill

# Meta Ads Audit

## Workflow Selection

1. If a canonical NotFair workflow file exists at `<plugin-root>/meta-ads/audit/WORKFLOW.md`, read it completely and follow it as the active workflow. Resolve every relative reference from that file against `<plugin-root>/meta-ads/audit/`. If the file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
2. If no canonical workflow file is available, perform the self-contained audit below.

## Self-Contained Audit Process

1. **Request account data** - Ads Manager exports (campaign, ad set, ad level with time series). Request at minimum 14 days of data for trend analysis.
2. **Check creative fatigue signals** - Frequency, CTR trends, CPM inflation.
3. **Analyze audience overlap** - Identify cannibalization between ad sets.
4. **Verify tracking setup** - Pixel, Conversions API, Event Match Quality.
5. **Evaluate campaign structure** - Advantage+ vs Manual decisions.
6. **Deliver prioritized recommendations**.

## Creative Fatigue Detection

| Signal | Threshold | Action Required |
|--------|-----------|-----------------|
| Frequency | >3-4 | Refresh creative or expand audience |
| CTR declining | >15-20% drop over 7 days | New creative needed |
| CPM rising | >30-40% over 2 weeks | Creative reset required |
| Ad Relevance | "Below Average" ranking | Immediate creative swap |

Flag frequency >7 as severe (audience exhaustion).

## Audience Overlap Analysis

**Scoring (use Facebook Audience Overlap Tool)**:
- 0-15% overlap = Safe, continue
- 15-30% overlap = Monitor, consider consolidation
- >30% overlap = Consolidate or add exclusions

## Tracking Verification Checklist

- [ ] Meta Pixel installed (use Pixel Helper Chrome extension)
- [ ] Conversions API (CAPI) configured with server-side events
- [ ] Event Match Quality score ≥6
- [ ] Browser events (blue) AND server events (green) firing in Events Manager
- [ ] iOS 14.5+ ATT prompt implemented
- [ ] Aggregated Event Measurement configured (8 events prioritized)

If tracking data unavailable, note this as critical gap. Never assume iOS tracking loss percentage - ask for actual data.

## Advantage+ vs Manual Decision Logic

**Use Advantage+ Shopping/App campaigns when**:
- Scaling established products
- Prospecting broad audiences
- Budget >$100/day for algorithm learning
- Have 50+ conversions/week

**Use Manual campaigns when**:
- Retargeting specific segments
- Testing new creatives
- Budget <$50/day
- Need precise audience control

## Output Format

```
## Meta Ads Audit Summary

**Account Health Score**: [X/100]
**Analysis Period**: [Date Range]
**Total Spend Analyzed**: $[Amount]

### 🔴 Creative Fatigue Alerts
| Campaign | Frequency | CTR Trend | Action |
|----------|-----------|-----------|--------|

### 🟡 Audience Issues
- Overlap detected: [Ad Set A] ↔ [Ad Set B]: [X]%
- Recommendation: [Action]

### 📊 Tracking Health
- Pixel: [✅/❌]
- CAPI: [✅/❌]
- EMQ Score: [X/10]

### Scaling Opportunities
1. [Campaign] - ROAS [X], ready for [X]% budget increase

### Confidence Level: [HIGH/MEDIUM/LOW]
```

## Data Access

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`
- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`
- Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp