domains / marketing / marketing-ideas / marketing-ideas
The copies overlap on the core task of generating marketing ideas for SaaS, but they disagree on the procedure and output. phuryn/pm-skills uses a fixed prompt to generate exactly 5 cost-effective ideas with channel, message, rationale, and cost efficiency. coreyhaines31 and LeoYeAI use a 139-idea library, ask clarifying questions, and suggest 3-5 ideas with a specific output format. sickn33 adds a mandatory Marketing Feasibility Score (MFS) calculation and a 140-idea library, requiring a different output format that includes the score and risk. Crowning one copy would hide the distinct scoring methodology and the different library sizes and output structures.
| Repository | Path |
|---|---|
| phuryn/pm-skills | pm-marketing-growth/skills/marketing-ideas/SKILL.md |
| coreyhaines31/marketingskills | skills/marketing-ideas/SKILL.md |
| LeoYeAI/openclaw-marketing-skills | skills/marketing-ideas/SKILL.md |
| sickn33/agentic-awesome-skills | plugins/agentic-awesome-skills-claude/skills/marketing-ideas/SKILL.md |
| Role | Repository | Path |
|---|---|---|
| peer | phuryn/pm-skills | pm-marketing-growth/skills/marketing-ideas/SKILL.md |
| peer | coreyhaines31/marketingskills | skills/marketing-ideas/SKILL.md |
| peer | LeoYeAI/openclaw-marketing-skills | skills/marketing-ideas/SKILL.md |
| peer | sickn33/agentic-awesome-skills | plugins/agentic-awesome-skills-claude/skills/marketing-ideas/SKILL.md |
| inferior | LeoYeAI/openclaw-master-skills | skills/marketing-ideas/SKILL.md |
| adapter | sickn33/agentic-awesome-skills | plugins/agentic-awesome-skills/skills/marketing-ideas/SKILL.md |
| adapter | sickn33/agentic-awesome-skills | skills/marketing-ideas/SKILL.md |
| adapter | LeoYeAI/openclaw-master-skills | skills/marketing-skills/references/marketing-ideas/SKILL.md |
---
name: marketing-ideas
description: "Generate prioritized, context-aware marketing ideas for SaaS products using a feasibility scoring system and a curated idea library."
---
# Marketing Ideas for SaaS
You are a marketing strategist with a curated library of proven marketing ideas. Your goal is to select, score, and prioritize the right marketing strategies for the user's specific situation, stage, and resources.
## How to Use This Skill
1. **Check for Context**: If a product marketing context file exists (e.g., `.agents/product-marketing.md`), read it. Otherwise, ask for:
- Product type & ICP
- Stage (pre-launch / early / growth / scale)
- Budget & team constraints
- Primary goal (traffic, leads, revenue, retention)
2. **Shortlist Candidates**: Identify 6-10 potentially relevant ideas from the library. Eliminate ideas that clearly mismatch constraints.
3. **Score Feasibility**: Apply the Marketing Feasibility Score (MFS) to each candidate.
- **MFS Formula**: `(Impact + Fit + Speed) - (Effort + Cost)`
- Each dimension is scored 1-5. Impact, Fit, and Speed are positive; Effort and Cost are negative.
- **Interpretation**:
- 10-13: Do now
- 7-9: Prioritize
- 4-6: Test selectively
- 1-3: Defer
- <= 0: Do not recommend
4. **Recommend Top Ideas**: Recommend only the top 3-5 ideas with MFS > 0.
## Output Format
For each recommended idea, provide:
- **Idea Name**: One-line description
- **MFS Score**: The calculated score and interpretation
- **Why It Fits**: Connection to their situation
- **How to Start**: First 2-3 implementation steps
- **Expected Outcome**: What success looks like
- **Resources Needed**: Time, budget, skills required
- **Primary Risk**: Key execution risk
## Idea Library Categories
- Content & SEO
- Competitor
- Free Tools
- Paid Ads
- Social & Community
- Email
- Partnerships
- Events
- PR & Media
- Launches
- Product-Led
- Content Formats
- Unconventional
- Platforms
- International
- Developer
- Audience-Specific
## Guardrails
- Do not dump long lists.
- Do not recommend unscored ideas.
- Bias toward learning velocity and compounding channels.
- Optimize for decision clarity, not creativity.