domains / marketing / app-store-optimization / app-store-optimization

app-store-optimization

Skill card

combined

The three copies overlap on core ASO tasks (keyword research, metadata optimization, description structure, and platform character limits) but each contains material steps the others lack. dpearson2699 focuses on Apple-specific strategy, Custom Product Pages, In-App Events, and a specific validation checkpoint for the keyword field. sickn33 provides a broad toolkit including Google Play, analytics, and specific JSON input/output schemas. LeoYeAI provides a detailed workflow for competitor analysis and a specific keyword scoring model with percentages. No single copy is a strict superset of the others; combining them captures the full range of strategic, tactical, and analytical steps.

Repositories

Other copies

Combined skill

# App Store Optimization (ASO)

## 1. Keyword Research
1. **Define Scope**: Identify target audience, core functions, and competitive category.
2. **Generate Seeds**: Use app features, user language, and store autocomplete.
3. **Expand List**: Add modifiers (free, best), actions (track, create), and audiences (for teams).
4. **Evaluate & Score**: 
   - **Relevance** (35%): Does it describe the app?
   - **Volume** (25%): Estimated monthly searches.
   - **Competition** (25%): Quality of ranking apps.
   - **Conversion** (15%): Transactional intent.
5. **Prioritize**: Rank by score. Primary keywords go to Title/Keyword Field; Secondary to Subtitle/Short Description.

## 2. Metadata Optimization
1. **Title**: Use `[Brand] - [Primary Keyword]` or `[Keyword] - [Brand]`. Max 30 chars (iOS) / 50 chars (Android).
2. **Subtitle/Short Description**: Communicate primary value proposition. Max 30 chars (iOS) / 80 chars (Android).
3. **Keyword Field (iOS)**: 
   - Max 100 UTF-8 bytes.
   - Comma-separated, no spaces after commas.
   - No duplicates from Title/Subtitle.
   - No plurals (Apple indexes both).
   - No category names (Apple adds automatically).
4. **Description**: 
   - **Hook**: First 1-3 lines (pre-fold). Strongest benefit.
   - **Features**: 4-6 bullets (use Unicode •). Focus on outcomes.
   - **Social Proof**: Awards, press, user counts.
   - **CTA**: Clear next step.
5. **Validation**: Check character counts. Ensure no keyword stuffing (>5% density). Verify no duplicate terms across indexed fields.

## 3. Competitor Analysis
1. Identify top 10 direct and indirect competitors.
2. Extract keywords from their titles, subtitles, and first 100 words of descriptions.
3. Build a keyword matrix to find gaps (keywords with <40% competitor coverage).
4. Analyze visual assets (icons, screenshots) for messaging patterns.

## 4. Advanced Strategies (Apple)
- **Custom Product Pages**: Create variants for different ad campaigns or audiences.
- **In-App Events**: Promote new features or seasonal content to boost visibility.
- **Review Prompts**: Use `RequestReviewAction` at moments of user success.

## 5. Analytics & Tracking
- Track keyword rankings, impression-to-install conversion, and download velocity.
- Calculate an ASO health score based on metadata quality, ratings, and conversion metrics.