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mksc-topic-selection

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Use when choosing or sharpening the research question for a Marketing Science manuscript — testing whether a marketing problem is important AND admits a formal model (structural or analytical), and whether Marketing Science (not JCR/JMR/Management Science) is the right venue.

When to use

• Choosing research question for Marketing Science
• Sharpening research question
• Testing if marketing problem is important
• Testing if problem admits formal model
• Determining venue fit for Marketing Science
• Deciding between Marketing Science, JCR, JMR, or Management Science
• Evaluating analytical or structural modelability
• Assessing counterfactual or policy question fit

When not to use

• Consumer-psychology theory and experiments with no formal model
• Reduced-form correlation with no model
• Pure consumer-psychology effect dressed up as quantitative marketing
• General management science contributions not specifically marketing decisions
• Broader methods-forward marketing without modeling core

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