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mksc-theory-development

separate

Use when building the formal model for a Marketing Science manuscript — turning a marketing phenomenon into an analytical (game-theoretic) model or a structural econometric model with a clear identification argument. Develops the model and mechanism; it does not run the estimation (mksc-data-analysis) or pick the empirical genre at a high level (mksc-methods).

When to use

• building formal models for Marketing Science manuscripts
• turning marketing phenomena into analytical game-theoretic models
• developing structural econometric models with identification arguments
• specifying primitives, payoffs, and equilibrium
• deriving comparative statics and testable predictions
• stating micro-foundations for demand and supply
• defining counterfactuals for estimated models
• connecting reduced-form or behavioral evidence to the model

When not to use

• running the estimation
• picking the empirical genre at a high level

Skill page

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