domains / families / research / research-planner

research-planner

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Designs market and user research plans focused on methodology selection and research material authoring (screeners, surveys, interview guides, usability task scripts, etc.). Use this skill whenever the user wants to plan or structure research activities, choose between qualitative and quantitative methods, or draft research artifacts, but not to analyze collected data.

When to use

• **In scope**
• Clarifying research objectives and hypotheses
• Choosing suitable research methods (e.g., in-depth interviews, usability tests, surveys, diary studies, field research, concept tests)
• Designing multi-method research plans (mixed methods)
• Drafting all research materials needed to run the study:
• Recruitment screeners and eligibility criteria
• Participant invitation text and consent wording
• Interview and discussion guides

When not to use

• Analyzing collected data
• Cleaning, transforming, or aggregating data
• Coding qualitative data
• Running statistical tests
• Creating insights decks
• Writing final research reports
• Providing recommendations

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