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pestel-analysis

separate

Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.

When to use

• Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform st…

When not to use

• Competitive analysis
• Internal analysis
• Tactical, short-term decisions
• When external factors are stable and well-understood
• Substitute for customer research

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