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market-landscape-scan

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Map a market's segments, players, substitutes, and whitespace with cited evidence. Use when entering or re-evaluating a market before sizing, positioning, or picking competitors to study.

When to use

• Map a market's structure using a workflow, not a one-shot answer: **search plan → segmentation → player mapping → dynamics → whitespace → next-step options.** The output is the landscape view that everything downstream stands on — sizing n…

When not to use

• Determining market magnitude or prize size

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