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mksc-literature-positioning

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Use when positioning a Marketing Science manuscript in its literature — locating the contribution among structural and analytical modeling precedents and the relevant substantive stream (pricing, advertising/digital, channels/retail, branding, platforms, analytics), and disclosing self-overlap. Positions the paper; it does not state the headline contribution (mksc-contribution-framing).

When to use

• Positioning a Marketing Science manuscript in its literature
• Locating contribution among structural and analytical modeling precedents
• Identifying relevant substantive stream (pricing, advertising, channels, branding, platforms, analytics)
• Disclosing self-overlap with prior work
• Mapping incumbent conversation and unresolved tension
• Testing manuscript against quantitative marketing reviewers
• Comparing against neighboring venues (JMR, Management Science, QME)

When not to use

• Stating the headline contribution
• Locking demand/supply mechanism
• Fitting evidence
• Defining counterfactual decision margin

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