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jcp-writing-style

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Use when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so the mechanism, not the effect, is the story. Polishes the writing; it does not change the design or analysis.

When to use

• writing or revising JCP manuscript prose
• process-led intro
• abstract
• theory build
• APA-style voice
• polishing writing

When not to use

• changing the design
• changing the analysis

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