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jams-writing-style

separate

Use when shaping the prose, abstract, and introduction of a Journal of the Academy of Marketing Science (JAMS) manuscript so the dual theory-and-managerial contribution lands in the journal's voice. Polishes exposition; it does not state the contribution (jams-contribution-framing) or run the submission preflight (jams-submission).

When to use

• shaping the prose of a JAMS manuscript
• shaping the abstract of a JAMS manuscript
• shaping the introduction of a JAMS manuscript
• polishing exposition
• building the introduction in the JAMS arc
• tightening the managerial implications section
• ensuring construct consistency
• applying sentence-level moves that read as JAMS

When not to use

• stating the contribution
• running the submission preflight

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