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jm-writing-style

separate

Use when polishing the prose of a Journal of Marketing (JM) manuscript — front-loading the substantive argument, writing for a general managerial-and-scholarly audience, and conforming to AMA author-date house style and formatting. Polishes the writing; it does not build the contribution (jm-contribution-framing) or run the submission preflight (jm-submission).

When to use

• polishing the prose of a JM manuscript
• front-loading the substantive argument
• writing for a general managerial-and-scholarly audience
• conforming to AMA author-date house style
• conforming to AMA formatting
• trimming text to the 50-page inclusive limit

When not to use

• building the contribution
• running the submission preflight

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