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jm-topic-selection

separate

Use when choosing or sharpening a research question for the Journal of Marketing (JM) — testing whether it is substantive, managerially/societally relevant, and JM-fit (vs. JMR, Marketing Science, or JCR). Locks the question; it does not build the conceptual logic (jm-theory-development) or frame the contribution (jm-contribution-framing).

When to use

• Choosing a research question for JM
• Sharpening a research question for JM
• Testing JM fit versus JMR, Marketing Science, or JCR
• Evaluating substantive importance and dual relevance
• Identifying decision makers and outcomes
• Screening for new-context replication risks

When not to use

• Building conceptual logic
• Framing the contribution
• General-management questions not marketing-specific

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