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jim-topic-selection

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Use when choosing or auditing a research question for a Journal of International Marketing (JIM) manuscript — testing whether the international dimension is the theoretical core and whether JIM beats sibling outlets. It vets the question; jim-theory-development builds the mechanism.

When to use

• Choosing a research question for JIM
• Auditing a research question for JIM
• Testing if the international dimension is the theoretical core
• Deciding between JIM and sibling outlets
• Vetting if a domestic finding extends to new markets
• Evaluating cross-national variation as a moderator
• Assessing cross-border phenomena as the object
• Evaluating global-local tension questions

When not to use

• Building the mechanism
• International business questions without marketing focus
• New-context replication without theoretical difference
• Choosing countries by data convenience
• Framing international business questions with thin marketing veneer

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