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jcr-topic-selection

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Use when shaping or stress-testing a research question for the Journal of Consumer Research (JCR) — confirming it is a genuine consumer-behavior question with a conceptual contribution, and that JCR (not JCP, JMR, or JM) is the right venue.

When to use

• shaping a research question for JCR
• stress-testing a research question for JCR
• confirming a question is a genuine consumer-behavior question
• confirming a conceptual contribution
• choosing between JCR and neighboring venues
• testing whether work advances consumer theory
• reframing an effect into a conceptual contribution

When not to use

• firm-strategy questions
• pure-modeling questions
• managerial-strategy marketing questions
• analytical-modeling marketing questions
• tight cognitive/affective process with a psychology focus
• papers with no theory advance
• papers that are really a managerial or modeling contribution

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