domains / families / research / jams-topic-selection

jams-topic-selection

separate

Use when choosing or sharpening the research question for a Journal of the Academy of Marketing Science (JAMS) manuscript — confirming it is a broad, managerially consequential marketing-science question and routing it away from sibling marketing journals. Frames the question; it does not build the theory (jams-theory-development) or run the analysis.

When to use

• Choosing a research question for a JAMS manuscript
• Sharpening a research question for JAMS
• Confirming a question is broad and managerially consequential
• Routing a question away from sibling marketing journals
• Stress-testing a research question
• Anchoring a question to a JAMS domain

When not to use

• Building the theory
• Running the analysis

Skill page

Source