domains / families / research / jcr-theory-development

jcr-theory-development

separate

Use when building the conceptual core of a Journal of Consumer Research (JCR) manuscript — the psychological process and hypotheses for an experiments paper, or the interpretive theorization for a Consumer Culture Theory (CCT) paper. Builds the mechanism; it does not run the studies (jcr-methods/jcr-data-analysis).

When to use

• building the conceptual core of a JCR manuscript
• specifying psychological process and hypotheses for experiments
• interpretive theorization for Consumer Culture Theory (CCT) papers
• moving from description to conceptual claims in fieldwork
• deriving a priori hypotheses
• building concepts grounded in data

When not to use

• running the studies
• data analysis

Skill page

Source