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jcp-theory-development

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Use when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted moderators, and ruling out rival processes. Builds the mechanism that IS the contribution; it does not run the studies (jcp-methods).

When to use

• naming the psychological mechanism or mediator
• deriving theory-predicted moderators
• ruling out rival processes
• building the causal chain antecedent to outcome
• stating a priori hypotheses
• defining the study chain for mediation and moderation

When not to use

• running the studies
• jcp-methods

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