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jams-theory-development

separate

Use when building the conceptual framework and mechanism for a Journal of the Academy of Marketing Science (JAMS) manuscript — deriving hypotheses from marketing theory, specifying mediators and boundary conditions, and carrying the logic through to a managerial implication. Builds the argument; it does not select the question (jams-topic-selection) or run the analysis (jams-data-analysis).

When to use

• building conceptual framework
• deriving hypotheses from marketing theory
• specifying mediators and boundary conditions
• carrying logic to managerial implication
• developing theory for JAMS manuscript
• defining focal constructs
• drawing nomological net
• crafting hypotheses

When not to use

• selecting the question
• running the analysis

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