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jm-rebuttal

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Use when planning a revision and drafting the point-by-point response letter for a Journal of Marketing (JM) R&R — prioritizing the Coeditor's decisive concerns, strengthening substantive novelty and managerial relevance, and keeping the double-anonymized rules. Plans and drafts the response; it does not interpret the original decision (jm-review-process).

When to use

• Planning a revision for a JM R&R
• Drafting the point-by-point response letter
• Addressing substantive novelty challenges
• Addressing managerial relevance challenges
• Addressing identification weaknesses
• Preparing transparency deliverables
• Showing movement in subsequent rounds

When not to use

• Interpreting the original decision
• Drafting the letter on an unrevised paper

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