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jppm-topic-selection
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Use when testing whether a research question is policy-first enough for the Journal of Public Policy & Marketing (JPP&M), and which of its domains and paper shapes it fits, before design and data are locked. Settles fit and outlet; it does not build the theory of the policy lever (jppm-theory-development).
When to use
- testing if a research question is policy-first enough for JPP&M
- evaluating fit for JPP&M domains and paper shapes
- choosing between JPP&M, JM, JCR/JCP, JCA, or policy-school outlets
- evaluating a recently changed policy like labeling rules or privacy laws
- assessing if a consumer finding becomes a JPP&M paper by adding policy
- identifying the regulator, statute, or enforcement debate for a paper
- drafting a Policy Contribution Statement as a go/no-go memo
- checking special-issue calendars for fit
When not to use
- building the theory of the policy lever
- designing data collection
- locking in research design
- developing psychological process theories for JCP/JCR
- firm strategy or marketing-mix effectiveness for JM/JMR
- broad marketplace-systems critique without a policy instrument
- household finance or consumer-affairs education focus
- program evaluation with no marketing content
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