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jppm-theory-development

separate

Use when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and with what unintended effects. Builds the theory of the lever; it does not design the studies (jppm-methods).

When to use

• theorizing why a policy lever changes marketplace behavior
• building the theory of the policy lever
• theorizing consumer, firm, and regulator responses
• deriving heterogeneity from welfare-relevant vulnerable populations
• predicting unintended consequences like boomerang or substitution effects
• defining the causal pathway from instrument to welfare outcome
• theorizing instrument design space variables

When not to use

• designing the studies
• jppm-methods

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