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jppm-literature-positioning

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Use when situating a Journal of Public Policy & Marketing (JPP&M) manuscript against both the marketing-and-policy literature and the regulatory record, and defending the JPP&M lane against siblings. Positions the contribution; it does not build the framework (jppm-theory-development) or design studies (jppm-methods).

When to use

• situating a JPP&M manuscript against marketing-and-policy literature
• situating a JPP&M manuscript against the regulatory record
• defending the JPP&M lane against sibling journals
• identifying decision-relevant unknowns for named stakeholders
• mapping the JPP&M research stream and claiming the bend
• citing the agency as an interlocutor
• bridging disciplines explicitly
• date-stamping the debate

When not to use

• building the framework
• designing studies

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