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jmr-writing-style

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Use when polishing prose for a Journal of Marketing Research (JMR) manuscript — a third-person 200-word abstract, AMA author-year citations, the exact-statistics number conventions, and a front-loaded research argument that clears JMR's dual bar without drifting into managerial Journal-of-Marketing framing. Late-stage polish only.

When to use

• Polishing JMR manuscript prose
• Formatting 200-word third-person abstracts
• Converting citations to AMA author-year style
• Applying exact-statistics number conventions
• Front-loading research arguments
• Checking AI-content disclosure
• Running style execution passes

When not to use

• Polishing prose before contribution is settled
• Managerial Journal-of-Marketing framing
• First-person or results-teaser abstracts
• APA-numeric citations
• Using asterisks or 'p < .05' in prose

Skill page

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