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jmr-topic-selection

separate

Use when testing whether a marketing question is a fit for the Journal of Marketing Research (JMR) — a methods-/modeling-forward AMA flagship — rather than the managerial Journal of Marketing, the analytical Marketing Science, or the consumer-theory JCR. Locks a question that can clear both JMR's rigor bar and its substantive-contribution bar.

When to use

• testing JMR fit for a marketing question
• distinguishing JMR from JM, Marketing Science, or JCR
• classifying research genre as behavioral, modeling, or methods
• evaluating rigor and substance bars
• stress-testing a pitch for JMR readiness

When not to use

• managerial-only topics without methodological rigor
• method showcases with no marketing payoff
• questions with data that cannot support credible identification

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