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jmr-theory-development
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Use when building the conceptual core of a Journal of Marketing Research (JMR) manuscript — deriving behavioral hypotheses with a testable process mechanism, or specifying the economic primitives and behavioral assumptions of a structural/econometric model. Adapts theory to JMR's two dominant genres without inflating into a managerial Journal-of-Marketing narrative.
When to use
- Deriving behavioral hypotheses with a testable process mechanism
- Specifying economic primitives and behavioral assumptions of a structural/econometric model
- Building theory for JMR behavioral papers
- Building theory for JMR modeling/econometric papers
- Testing whether the manuscript addresses marketing reviewers
- Separating construct, mechanism, scope condition, and testable implication
When not to use
- Inflating into a managerial Journal-of-Marketing narrative
- Presenting post hoc patterns as a priori behavioral hypotheses
- Black-box effects with no tested process in a behavioral paper
- Structural models whose assumptions and identification are never stated
- Over-claiming generalizability beyond what the mechanism or model supports
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