domains / families / research / jmr-tables-figures

jmr-tables-figures

separate

Use when building exhibits for a Journal of Marketing Research (JMR) manuscript — result tables, study-flow figures, interaction plots, and model summaries in AMA style, and deciding the split between main-text exhibits (inside the 50-page limit) and 'W'-prefixed Web Appendix exhibits (outside it). Enforces JMR's exact-statistics conventions inside every table.

When to use

• building JMR result tables
• creating study-flow figures
• making interaction plots
• formatting model summaries in AMA style
• deciding main-text vs Web Appendix exhibit split
• enforcing exact-statistics conventions in tables

When not to use

• structural demand estimation
• retyping numbers instead of generating from fitted results

Skill page

Source