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jmr-review-process

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Use when understanding how the Journal of Marketing Research (JMR) review process works — initial editorial evaluation and possible desk rejection, double-anonymized review, the EIC-plus-Coeditor domain-routing model, the requirement of two independent reviews to reach a Revise/Accept decision, and how to read a JMR decision letter. Sets expectations; jmr-rebuttal drafts the response.

When to use

• Understanding JMR review process
• Interpreting JMR decision letters
• Understanding JMR routing model
• Distinguishing desk reject from post-review reject
• Setting expectations for JMR submission
• Diagnosing rigor vs substance objections

When not to use

• Drafting JMR rebuttal responses
• Framing JMR contributions
• Official AMA routing rules

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