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jmr-rebuttal

separate

Use when a Journal of Marketing Research (JMR) Revise-and-Resubmit arrives — planning the revision and drafting a point-by-point response that satisfies two independent reviewers and the Coeditor, addresses rigor-bar concerns (identification, exact statistics, replication) and substance-bar concerns (contribution), and uses the 'W'-prefixed Web Appendix to absorb new analyses without breaking the 50-page limit.

When to use

• Planning JMR R&R revisions
• Drafting point-by-point response letters
• Addressing rigor-bar concerns
• Addressing substance-bar concerns
• Managing Web Appendix additions
• Reconciling conflicting reviewer requests
• Tracking revision evidence in a ledger

When not to use

• Writing response letters before manuscript revision
• Providing cosmetic replies without concrete changes
• Exceeding the 50-page print limit
• Reporting results with thresholds instead of exact statistics
• Treating rigor and substance as separate silos

Skill page

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