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jmr-literature-positioning

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Use when positioning a Journal of Marketing Research (JMR) manuscript against the closest behavioral, modeling, and methods literatures so the contribution reads as a genuine advance — not a better application of an existing design or model. Spans both of JMR's methodological streams and uses AMA author-year citation conventions.

When to use

• Positioning JMR manuscripts
• Distinguishing from closest prior papers
• Mapping contributions on three axes
• Framing tensions or unresolved questions
• Creating a JMR positioning ledger
• Applying AMA author-year citation conventions

When not to use

• Gap-spotting without a real tension
• Citing only one literature stream
• Vague distinctions from competitors
• Listing papers without building an argument

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