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jmr-data-analysis

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Use when running and reporting the analysis for a Journal of Marketing Research (JMR) manuscript — selecting the estimator that matches the design, and meeting JMR's hard journal-level reporting mandate of exact p-values, standard errors, and effect sizes, plus replication-ready disclosure. Executes and reports; jmr-methods designs the study and jmr-contribution-framing states the payoff.

When to use

• running and reporting analysis for JMR manuscript
• selecting estimator that matches design
• conforming to JMR exact-statistics reporting rules
• reporting effect sizes and practical magnitude
• behavioral mediation and moderation analysis
• panel or observational causal inference
• discrete choice or demand estimation
• replication and robustness disclosure

When not to use

• designing the study
• stating the contribution payoff

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