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jmr-contribution-framing

separate

Use when turning results into an explicit contribution statement for a Journal of Marketing Research (JMR) manuscript — clearing JMR's dual bar by stating both the substantive/theoretical insight and, where relevant, the methodological advance. Frames why marketing researchers should care because the design is credible.

When to use

• turning results into an explicit contribution statement
• clearing JMR's dual bar
• stating substantive/theoretical insight
• stating methodological advance
• framing why marketing researchers should care
• writing contribution sentences
• contrasting with sister journals
• running a contribution pass

When not to use

• tasks where the only contribution is managerial implications
• tasks where it is only a model with no marketing payoff
• claiming a methodological contribution that is really a routine application
• over-generalizing beyond the design's identified scope

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