domains / families / research / jm-literature-positioning

jm-literature-positioning

separate

Use when positioning a Journal of Marketing (JM) manuscript in the literature — joining a substantive marketing conversation and defending against the "new-context replication" rejection. Positions the paper; it does not build the mechanism (jm-theory-development) or write the contribution statement (jm-contribution-framing).

When to use

• Positioning a JM manuscript in the literature
• Joining a substantive marketing conversation
• Defending against 'new-context replication' rejection
• Rewriting gap-spotting front ends
• Naming the substantive conversation
• Stating prevailing understanding and its limits
• Citing the substantive canon
• Bridging to managerial or societal relevance

When not to use

• Building the mechanism
• Writing the contribution statement

Skill page

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