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jm-contribution-framing

separate

Use when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).

When to use

• stating the contribution of a JM manuscript
• making the substantive insight explicit
• discharging JM's dual mandate
• writing explicit contribution sentences for the intro and discussion
• defending against incremental or new-context challenges
• making managerial relevance concrete

When not to use

• running the analysis
• polishing the prose

Skill page

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