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jim-theory-development

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Use when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing cultural/institutional lenses, and drafting cross-national hypotheses. It builds the mechanism; jim-literature-positioning stakes the claim against prior work.

When to use

• building conceptual framework
• theorizing cross-national variation
• choosing cultural or institutional lenses
• drafting cross-national hypotheses
• repairing missing 'because' clauses
• developing cross-national moderation hypotheses
• creating conceptual figures for JIM

When not to use

• staking claims against prior work
• literature positioning

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