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jim-methods

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Use when designing a multi-country or cross-cultural study for a Journal of International Marketing (JIM) manuscript — country selection, sampling and translation equivalence, measurement-invariance planning, cross-cultural experiments, and export/entry-mode secondary data. It designs; jim-data-analysis estimates and reports.

When to use

• country selection
• sampling and translation equivalence
• measurement-invariance planning
• cross-cultural experiments
• export/entry-mode secondary data
• multi-country survey design
• meta-analysis of cross-national effects

When not to use

• estimating and reporting results

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