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jim-contribution-framing

separate

Use when articulating what a Journal of International Marketing (JIM) manuscript contributes — converting results into theory advances for international marketing and decisions for border-crossing managers, and defending against the "context extension" verdict. It frames the payoff; jim-writing-style polishes the prose.

When to use

• articulating JIM manuscript contributions
• converting results into theory advances
• defining managerial decision rules for border-crossing managers
• defending against the 'context extension' verdict
• framing Insight-format submissions
• creating a contribution ledger
• phrasing country conditions as dimension profiles

When not to use

• polishing prose
• developing theory when the international dimension did not change it
• compressing a rejected full paper into Insight format

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